May 26 – Log #3

6/26/16 Feedback

• To: Halley Davidson (HD) regarding her Intern Log Entry #2
  • Constantine Faller (CF): AO IC – Operations Chief, (Basic Needs – Education), Internship Program Coordinator
• From: K. Jacobson (kj): BWH IC/AO Liaison/Mentor

May 26 Marketing Campaign Plan

• timeliness
  • no reference dates except ‘past few days”
• no assignment info, team up-date
  • appears to need additional exploration into the purpose of the log, target audience, etc.
• Twitter account
  • it is not clear if it was/is an assignment or a self-directed activity
  • provides rationale for twitter as a social media vehicle
  • pursued activities to create twitter conduits with local businesses, fb & twitter, posts about dry aged beef
    • did not provide additional info for target audience
      • twitter address, instruction guidance, etc.
• Constantine asked about project
  • what project?
    • other small businesses?
    • Athens’ Own graphic?
• Local Foods and products campaign?
  • self assigned, self motivated and directed?
  • outlines brainstorming thoughts
    • nice potential linkage with a collaborative effort to help provide AO collaborative partners pr/marketing assistance
      • but sounds like a different sort of campaign that may already be in play
    • general concept – Eat Local
    • nice linkage with an aspect of Athens’ Own mission: community wellness and resilience
    • product considerations
    • campaign name considerations
      • what will it take for people to Get it? Get it? We Do?
        • subliminal messaging
          • not to imply stupidity… just to tug at their intelligence
        • group association, familiarity with product availability, excellent quality, sold customer
    • I do not what status of this proposal, project, campaign
      • is there an assignment in play, a working group, avenue for collaborative partners to submit input?
        • target audience – students? often do not have excess money for local, high quality products
        • what is the status of the investigation related to the Athens County Tourism 30 mile meal program and other buy local initiatives in this area
          • history, research, homework
    • Additional rationales for team to pursue a marketing campaign related to ‘buy local’
      • no linkage with Athens’ Own business marketing, collaborative efforts, priorities, etc.
        • Yes, there is good intent to provide graphics and advertising assistance to other businesses but doesn’t seem to make a linkage with the Athens’ Own team base.
    • Additional self-assignments? Is there a team project campaign in play here or is this just a manifestation of your own brainstorming?
      • self-direction and self-motivation are very commendable traits but an employee also has to listen very carefully to their supervisors, the ICS flow, process, teamwork, etc.
      • I am not in the loop and nor would many of our collaborative partners/mentors know what is being assigned, what is happening.
        • Remember, your target audience includes people who have no clue about Athens’ Own
        • It appears that a review of the internship information, how to write a log, etc., may be needed.
    • Additional campaign brainstorming
      • If it is a proposal it does not reflect what I am used to in terms of information format, thought progression and organized presentation.
        • good graphics for specific business
        • court street -business to business inquiries about putting literature up
          • did you ask Constantine about collaborative partners, liaisons, etc.?
        • social media to move campaign out of Athens
          • are you not familiar with the national/global buy local movement?
          • are you re-inventing the wheel, thinking an idea is new?
          • are you listening to team members?
    • I greatly appreciate your enthusiasm, motivation and brainstorming abilities but there may be some foundational concepts, processes and systems to investigate further.
    • I also like the way you are thinking
      • nice linkage to resilience, community wellness, big picture, etc.
    • But, it appears like we have some foundation concept, teamwork and instruction work to do before moving forward with campaigns, proposals, etc.
      • I could be wrong with this assessment as I did not, as a collaborative partner, feel I got necessary information to understand what was happening, what the assignment was/is, etc.